all press releases

New Peabody Smokey Bones Opens March 9th

Smokey Bones Bar & Fire Grill is planning to open new restaurants in several US markets. The first of which will be the Peabody, MA location, which was announced in October 2014 and now in the first quarter of 2015 that location will open its door to hungry patrons looking for the edgy casual dining environment that only Smokey Bones can offer.

With 65 restaurants currently throughout the US, Smokey Bones will open its first new restaurant in 8 years, as part of the upscale Northshore Mall. The Peabody, MA Smokey Bones will be located between Macy’s and Orvis and include a seating capacity for 256 guests; an open-air, 32-seat patio area; along with newly designed, modernized brand elements throughout the restaurant. Smokey Bones will employ more than 80 people within the Peabody community.

To celebrate the restaurant’s opening, Smokey Bones will offer a variety of exciting one of a kind events and great deals for its earliest supporters for 3 full days, opening day March 9 through March 11. Included during the grand opening celebration will be fantastic offers such as 25 cent wings, $2 Smokey Bones’ famous Pulled Pork Sammys and drink deals such as $1 drafts, $2 crafts and $3 margaritas.

Chris Artinian, President & CEO of Smokey Bones, is more than ready for the celebrations to commence. “Smokey Bones has worked hard to ensure our restaurants have a fun and edgy atmosphere, and that’s what makes us the favorite choice for Food, Drinks and Fun, allowing us to rise above other casual dining options for our customers,” said Artinian. “We had to make the grand opening unforgettable and truly engaging for our customers because that’s what our brand is all about—and it allows us to thank our new local guests and the entire city of Peabody, MA, celebrating this monumental event for our company in classic Smokey Bones style.”

For more information on the grand opening events for Smokey Bones Peabody, MA visit: www.Facebook.com/SmokeyBones

About Smokey Bones Smokey Bones, the favorite choice for food, drinks, and fun, is a full-service bar and fire-grill restaurant that operates 65 locations in 16 states and employs nearly 3,700 people. It is owned by an affiliate of Boca Raton, Fla.-based Sun Capital Partners, whose portfolio of restaurants also includes Boston Market, Friendly’s, Johnny Rockets, Fazoli’s, Bar Louie, and other restaurant brands representing approximately 2,000 locations and $2.0 billion in sales.

About Northshore Mall Northshore Mall delivers a convenient approach to upscale shopping. Anchored by department store favorites Nordstrom, Macy’s, Macy’s Men’s/Furniture Gallery, JCPenney, Apple and Sears. The center offers more than 140 specialty stores, including a food court and seven full-service restaurants, including P.F. Chang’s, Burtons Grill, The Cheesecake Factory, Legal Sea Foods, Chipotle, and Joe’s American Bar & Grill and soon to open Smokey Bones.

### Contact: Kelly Gentile Brokaw Inc. kgentile@brokaw.com 216-241-8003